Melleka Marketing

St Joseph Medical — March 2026 Email

Monthly customer email draft — ready for review and approval

PENDING REVIEW

📧 Subject Line Options

Choose one subject line. Each is optimized for open rates in the diabetes/CGM audience.

Option A — Benefit-Led
Spring Into Better Glucose Control — New CGM Tips Inside
Preview: See how the latest CGMs can simplify your diabetes management this spring...
Option B — Curiosity
The 3 CGM Features Most Patients Don't Know About
Preview: You may be missing out on features that make managing diabetes easier...
Option C — Direct/Action
Your March Diabetes Update + Free CGM Qualification Check
Preview: Find out if you qualify for the newest CGM devices covered by your insurance...
Option D — Personal
A Quick Note From St Joseph Medical This March
Preview: Important updates about CGM coverage, spring health tips, and how we can help...

📝 Full Email Body

📊 Strategy Notes

Email Strategy Rationale

  • Audience: Existing leads and patients in the St Joseph database — mix of current CGM users and prospects who inquired but haven't converted
  • Goal: Drive new CGM qualification form submissions + re-engage dormant leads
  • Tone: Warm, helpful, educational — not pushy. This audience responds to trust and authority
  • Libre 3 Plus section: Included because the Google Ads PMax campaign for Libre 3 Plus has 0 conversions on $26 spend so far this month — email can warm up the audience for this product
  • Medicare expansion angle: Aligns with top-performing SEO keywords (medicare coverage for dexcom g7, freestyle libre 3 sensors cost)
  • Two CTAs: Both drive to the main site qualification form — the primary conversion goal
  • Subject Line A recommended: Benefit-led subjects consistently outperform curiosity in healthcare email

Current Google Ads Context (March 1-9)

  • PMax General: $801.72 spend, 287 clicks, 32.7 conversions — strong performer
  • Search | Website Form Submission: $569.53 spend, 215 clicks, 14.3 conversions — healthy
  • PMax Libre 3 Plus Specific: $26.39 spend, 41 clicks, 0 conversions — needs support (email can help)
  • Email should complement the ad campaigns by warming up leads who've seen ads but haven't converted yet